When you collaborate you "KEEP IT LIT".

When you collaborate you "KEEP IT LIT".

When you take an amazing brand like Knockaround Sunglasses and you take 1 part TRUST, 2 parts Collaboration & 4 parts Skill you get this amazing campaign! Keep it Lit Black Friday Sale 2018. Here is a little behind the scenes action of the team at Paradeigm & Knockaround getting creative with lights, camera & action!