A TEAM TO STRATEGIZE, CREATE & MANAGE
YOUR SOCIAL MEDIA MARKETING.
The 5 Steps to completely Crush it on social media
I. SHOOT PHOTOGRAPHY & FILMS FOR SOCIAL CONTENT
High quality imagery of your products, your space, your process. Photography that is all-encompassing of your brand’s lifestyle in it’s entirety. Our team has some of the most talented photographers in San Diego to capture just that.
Video & FILM
The most shareable content on social media by far is film. A great video can add depth to your brand story, engage your viewers and add the human element that consumers are looking for in the brands they trust, and ultimately build long relationships with. Videos make you more real.
HEAR A Success Story
After the filming of the Aquarian® Reflector Series featuring Drummer, Eric Moore, the film reached over 12.4 Million Video Views on Facebook, and over 1.2 Million Video Views on YouTube all through ORGANIC & non-paid strategies. Not only did awareness reach an all time high, but the product sold like hot cakes, generating hundreds of thousands of dollars in revenue.
II. We PLAN & You APPROVE ALL CONTENT AHEAD OF TIME
Using the Paradeigm™ Social Web Application
Our Social Media Strategist will help put together a strategy and input your photos & video clips into a 30 day Social Media calendar.
Our copywriter will help write post copy for each piece of content including the best hashtags to get in front of the RIGHT viewers and ultimately, help reach your goals.
Login to our proprietary Social Media application to collaborate with our entire creative team to make sure your content is on POINT!
Paradeigm™ Social APP
Since this is our own app, we improve it on a weekly basis to make sure it works better for you! Collaborate with our entire creative team including Creative Director, Copywriter, Social Strategist, Designers & more!
III. EXPAND YOUR REACH
WITH PAID FACEBOOK ADS & INSTAGRAM ADS
find new customers on social media!
While your current customer base is very important to market to, getting a constant flow of new business sets you up for healthy growth. Facebook & Instagram are a couple of the most popular places to expand your reach. With targeted ads, you have the ability to target the very audience you’re looking to get in front of. For instance, if we wanted an ad to get in front of males and females between the ages of 25 and 45, in the city of San Diego that are either drummers, or have liked drum related pages or searches, we can target just those people. Ads are effective when the people who receive them have actually been looking for a product or service, just like yours.
IV. Work with INFLUENTIAL SOCIAL MEDIA PARTNERS
At only 4 years old, @moderntimesbeer has become the FIRST brewery in the state of California to become employee-owned. That’s why we #drinklocal #truecraft #sdbeer _ Employee ownership is a logical extension of the company’s existing values and culture. #ModernTimes fosters a highly collaborative work environment that prioritizes the well-being of its employees, continuous innovation, the exceptional quality of its beer and coffee, and an unwavering commitment to business ethics. _ PC: @beersandcameras
V. MEASURE IT FOR SUCCESS
CROSS REFERENCE Sales Data with SOCIAL MEDIA DATA.
We’re data junkies and we love to see if the content and strategy we are putting out is actually working. Each month, and each quarter we put together a report to test to see if it’s working. If it does work, don’t break it, if it isn’t working it’s time for a new strategy!
Success Story: Apparel Hotline
Through influencer marketing, Apparel Hotline, sold over $52,078 in just two months, had over 28,866 visitors!