San Diego Legion
San Diego Legion™ approached the Paradeigm squad to help launch a new Major League Rugby franchise in San Diego. When we first chatted with the team at SD Legion, they didn't have a team of players, there wasn't a website, there weren't any social channels or a PR/communications plan in place. With less than three months before the season kickoff, they needed a full marketing team to get them up and running. Luckily, Paradeigm LOVES a challenge, so we assembled the dream team, plans and strategies to help launch this amazing team and sport in America's Finest City.