There are specific user experience decisions you can make to that can help get your users to your end goal. One simple decision would be to put a large button that says "Contact Us" in the top right-hand corner of your website. It's been proven that that decision alone can help increase the number of leads and sales your business will receive. But to really have your website stand out & come to life you absolutely need GREAT content. You need films that show off your services in a matter of seconds. Photography that makes your brand look highly professional & of course great copy (WORDS) to explain precisely what you do and what you want the user to do.