Team Paradeigm
Stephen Brucher
Stephen Brucher
Chief Executive Officer

Stephen Brucher is the founder and creative mastermind of Paradeigm, where he leads a talented team of creatives. A proud Aztec and San Diego State University alumni, Brucher boasts more than 11 years of experience spearheading brand, social media and creative marketing campaigns. Prior to launching Paradeigm, he handled digital, social and interactive branding strategies for Stone Brewing, and most recently served as art director at University of San Diego. Through his award-winning work, Brucher has generated hundreds of millions of impressions, web page views, and revenue by using organic, ‘go-viral’ marketing tactics.

Side hustle: Paradeigm
  • renaissance man
  • designer
  • filmer
  • developer
  • pr
  • social media
  • Apps
  • PR & Social Media
Alex Policastro
Alex Policastro
Sr. Interactive Designer & Front End Developer

Pixel Pusher, code junkie and all around cool dude. Alex is known for his amazing eye; simplifying designs to their most iconic and powerful form, then switching his brain power to developing Shopify stores, pushing git commits to multiple pantheon servers, then finishing the day off with a nice slice of pizza. Eagle scout, handyman, and kickass creative are just a few of his hobbies.

Side hustle: Awesome Sauce Co.
  • illustrator
  • developer
  • carpenter
  • Apps
Matthew Clark-Roney Rogers
Matthew Clark-Roney Rogers
Photographer & Filmmaker

Matt has shot some of the most iconic people and brands around San Diego. With a unique eye for storytelling through Video & Photography Matt’s latest film reached over 7 million views on Facebook.

  • photographer
  • director
  • Films & Photography
Monica Watson
Monica Watson
Account Executive

Monica has worked with some of the world’s largest media companies, sports, and lifestyle brands. Originally from Portland, Oregon, she started out her career with a bang working with Faceout Studio - one of the nation’s top book design firms. From there, she began to specialize in managing large branding, print, web, and film projects. In her professional endeavors, she strives to build solid relationships with her clients and colleagues alike; knowing that when people are valued, the beautiful work follows. On any typical day, you may catch Monica drinking tea, petting dogs, catching waves at sunset, or experimenting on new cocktail recipes with her husband Michael.

Side hustle: Berlin Skin
  • berlin skin
  • voice of an angel
  • Films & Photography
Oveth Martinez
Oveth Martinez
Lifestyle Photographer

Oveth is an official Paradeigm Creative & Lifestyle photographer/ director based in sunny San Diego, CA.

  • photographer
  • life style
  • influencer
  • great person
  • Films & Photography
Kevin Han
Kevin Han
Software Developer

Builds cool stuff, rides waves and can bake some amazing cookies. Gone, but not forgotten.

  • biker
  • skater
  • runner
  • surfer
  • coder
  • rip
  • Apps
Alex Gomez
Alex Gomez
Social Media Strategist & Manager

Alex is an old soul with a young heart and long time local of San Diego. She comes with 7+ years of social media, marketing and design experience within various industries from hospitality to sporting goods. Basically the hybrid that everyone wants apart of their creative team in Southern California. An enjoyer of the simpler things in life, Alex runs on good weather, a nice meal, and quality time with her friends & family.

  • foodie
  • social media
  • not afraid of spiders
  • PR & Social Media
Greg Saunders
Greg Saunders
Account Coordinator

Coffee Nerd, Playlist Maker, and aspiring Whiskey Aficionado. Greg is a recent graduate of Point Loma Nazarene University, where he studied Marketing. Best known for his ability to connect people and foster community, Greg hopes to carry that into his role at Paradeigm. Greg genuinely loves to connect with others and hear/share their stories. He can trace back to his history in coffee, and the community that tends to come with it.

  • harbor coffee
  • roaster
    Nickie Peña
    Nickie Peña
    Sr. Public Relations Strategist

    A craft beer aficionado, Nickie Peña enjoys telling stories and making meaningful connections with people. She is an award-winning public relations professional, with more than 7 years of experience working in the beer and fermentation industries. Through her work, Nickie has worked with social media influencers, bloggers, industry publications and secured positive coverage in various national outlets, including USA Today, Bon Appetit, Fortune, US News & World Report, Forbes, Travel & Leisure and more. When she’s not busy coordinating interviews and generating creative content for clients, Nickie enjoys listening to Prince and drinking rosé with friends.

    • craft beer
    • award winning
    • funk music
    • party time
    • PR & Social Media
    Kody
    Kody
    Hooman Resources

    Most likely will greet you at the door with a bark. Handles office morale but isn't great with paperwork.

    Side hustle: Barking
    • Good Boy
    • Happy
    • Bones
      Keith Choison
      Keith Choison
      Lead Developer

      While most people wake up with a hot cup of coffee, Keith wakes up with a nice cold can of Red Bull. He enjoys coding at the office, sipping on a Red Bull and listening to Taylor Swift (the old Taylor Swift, not new).

      Side hustle: Tize.io
      • Kevin v1.1
      • Red Bull
      • Developer
      • Longboarder
      • TSwizzle
      • Apps
      David Latuno
      David Latuno
      Full Stack Developer

      A team player who's positive attitude always brings out the best in those around him. When he's not busy working on mobile apps, you can find him chilling at local North Park breweries or playing tennis with his wife, Emma.

      Side hustle: Teaching
      • Developer
      • Chess
      • Video Games
      • Extra
      • Apps
      Angelena Lufrano
      Angelena Lufrano
      PR + Social Media Coordinator

      Angelena writes every word, phrase and sentence in the voice of your brand -- from the copy for paid social ads and the quick-witted organic posts on your social media to engaging press releases and blog posts that get your brand great coverage.

      Side hustle: Ono Grinds
      • Good food
      • Good music
      • Sustainability
      • Oakland
      • PR & Social Media
      Michael Auchard
      Michael Auchard
      Account Manager + Producer

      Michael started his career in production focusing on commercial and branded films. With a keen interest for both business and film he’s found a passion for the Producer role. Outside of work Michael enjoys his iced coffee, landscape photography, and writing.

      • gaming nerd
      • musician
      • film lover
      • writing music and films